Built by Corey See the live rebuild ↗
Proposal · prepared for The Old Queeriosity Shop · 19 May 2026

A few specific fixes for toqs.co.uk

The Old Queeriosity Shop · Plymouth · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Ten minutes on toqs.co.uk on mobile and three specific things stood out, all rooted in the gap between the Shopify default theme and the fact that since October 2022 this is also a real bookshop on Bretonside with a Farley\'s Rusks blue plaque on the wall. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
41 Bretonside · Plymouth · since October 2022

Plymouth\'s independent LGBTQIA+ bookshop on Bretonside. Open the live preview ↗

Photo: Kate Warring, 2023

Three findings

What ten minutes on toqs.co.uk surfaces.

01

The shop has a physical storefront on Bretonside. Google cannot tell, because the JSON-LD only ships Organization.

What I saw
The homepage source on toqs.co.uk carries exactly two JSON-LD blocks, both Shopify defaults: Organization and WebSite. Neither is LocalBusiness or Bookstore. There is no address, no openingHoursSpecification, no geo, no priceRange, no telephone, no email. The meta description still reads "An online independent LGBT bookshop based in Plymouth, UK", which describes the business as it was before October 2022. A search engine that crawls the site today has no structured-data path from "toqs.co.uk" to "41 Bretonside, PL4 0BB, open Tuesday to Sunday, 5.0 stars from 25 Google reviews".
What the rebuild does
The rebuild ships a Bookstore + LocalBusiness graph in the head of every page, with the full PostalAddress, the six-day opening pattern (closed Mondays, late on Saturday, short on Sunday), AggregateRating pulled from the live 5.0 / 25 Google count, the hello@toqs.co.uk email, and a FAQPage block mirroring the on-page FAQ. The meta description is rewritten to name Bretonside and October 2022. Google can now place the shop properly in local results.
02

The Farley's Rusks blue plaque, the Queer District Collective, the BretonPride 2025 anchor venue and the monthly book club do not appear on the homepage.

What I saw
The current homepage opens with stock Shopify product tiles and a "25 off all books" banner. The blue plaque mounted on the brickwork at 41 Bretonside, naming Mrs Ann Farley's 1887 to 1915 rusks bakery in the same unit, is not mentioned. The monthly Queer District Collective book club, sourced verbatim in the Queer Out Loud feature in the University of Exeter MA Publishing journal (Feb 2024), is not mentioned. The BretonPride 2025 anchor-venue listing alongside 37 Looe Street, The Swallow, Minerva Café and The Little Box is not mentioned. A first-time visitor learns none of the things that distinguish this shop from any other Shopify storefront.
What the rebuild does
The rebuild leads with a Bretonside lede that names the October 2022 opening, gives the Farley's Rusks plaque its own heritage band, surfaces the monthly book club and BretonPride 2025 as a programme section, and credits the Queer District Collective as the £8K+ ecosystem the shop sits inside. The product grid stays on /collections where it belongs.
03

The verified hello@toqs.co.uk address is hidden behind a Shopify contact form on /pages/contact.

What I saw
The only public route from toqs.co.uk to El Redman is the Shopify default contact form. The hello@toqs.co.uk address that the Intercom Trust directory lists publicly does not appear anywhere on the shop's own site. A press desk, a wholesale enquirer, a school librarian asking about bulk orders, or a customer with a question that doesn't fit a form-field has to choose between filling in a Shopify form and clicking nothing. The Open Graph card has no og:image either, so every share on iMessage, Slack or WhatsApp arrives as a blank unfurl.
What the rebuild does
The rebuild publishes hello@toqs.co.uk as a real mailto: in the header, in the Visit section, and in the footer, with the form left in place for those who prefer it. Every page ships an absolute og:image pointing to the interior shot (Kate Warring, 2023, credited), so a link shared in WhatsApp or Slack unfurls properly with the bookshop interior visible.
Pricing

Fixed price. No retainer. 

£2,000  Fixed for the rebuild, one-off.
£150    Per month for hosting and ongoing care.
£50     Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

  • • One round of revisions before launch
  • • DNS cutover handled (you keep the domain in your name)
  • • 30 days of post-launch tweaks at no extra cost
  • • Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three South West builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

See the live rebuild ↗
A working preview you can click through · opens in a new tab